GRAMARYE MEDIA LAUNCHES GEORGIA ENTERTAINMENT STUDIO
FUNDED BY A CRYPTOCURRENCY INTIAL COIN OFFERING
The ICO raise will allow Gramarye to expand beyond content incubation and into
book publishing, film and new media production, and distribution
ATLANTA, Ga. (April 9, 2018) — Gramarye Media is creating the virtual entertainment studio of
the future — disrupting the Hollywood model by discovering, incubating, vetting, producing, and
distributing original content, including books, films, games, AR and VR, merchandise, and more.
Beginning April 23, Georgians will have an opportunity to invest in a homegrown studio through
a first of its kind fundraise that combines both cryptocurrency and previously-raised traditional
investment capital. To participate in this opening round of investment, please visit
“Gramarye Media is inventing a new model for the major cross media studio,” said John Adcox.
Gramarye CEO. “Creativity and innovation goes into everything we do, so it should be no
surprise that we will become the first entertainment studio on the east coast to include an assetquality
security cyrptocurrentcy token as part of our initial offering.”
SEC-compliant, asset-class tokens, like the ones offered by Gramarye, are much like stock in that
they offer purchasers dividends from a company’s profits and should increase in value on the
open market. However, tokens can often be more easily traded on marketplaces. Since the
tokens are purchased with a discount, they can usually be sold on exchanges for a significant
return after as little as one year.
Most of the 175 million tokens to be released will be available only to accredited investors, but
thanks to the Invest Georgia Exemption (IGE), 5 million of the tokens will be available to all
Georgians. Under the IGE, unaccredited investors who reside in the state of Georgia can invest
up to $10,000 in Georgia-based companies.
Gramarye also plans to use proceeds from the ICO to invest in other Georgia entertainment
entities, including Picture It Productions, a Georgia-based television development company, and
RoadShow Equity Partners, a fund investing in Georgia-based independent films, and others.
“It’s not just a Gramarye token,” Adcox said. “It’s a token allowing investors to participate in,
though Gramarye’s investment in other companies, an entire ecosystem of overlapping
entertainment companies. That helps to both diversify the investment and to increase the
possible returns significantly.”
Gramarye’s ICO will be the largest in Georgia and one of the largest in the United States.
Gramarye Media — A New Way to Reliably Develop Content
From the lessons that the founders of Gramarye learned during the exclusive Flashpoint business
accelerator at Georgia Tech, they apply the “Silicon Valley” method of a rigorous process for
reliable innovation to entertainment content. It begins with building and proving an audience.
With budgets soaring, original content is risky because it lacks brand awareness. In addition,
there is tremendous waste built in to the Hollywood system. Gramarye recognizes these issues
provide an opportunity for industry disruption. Its model is based on the following core concepts:
1. Reduce risk
2. Produce content at a significantly lower cost
3. Open new channels for revenue generation
Gramarye’s incubator selects content with the best chance of success through a 4-step process:
1. Discovery (select a story) — shifting the industry from a “hunter/gather” model to an
2. Incubation (refine & prepare) — using an intense, yearlong process that maximizes a
story’s audience potential.
3. Publish & Vetting (gather data) — using a proprietary technology and social media
platform to build communities and mine reliably predictive audience data.
4. Production (produce the winners) — developing titles that demonstrate a proven
audience through multiple channels (including international language versions)
simultaneously to reduce costs and maximize revenue.
In addition, Gramarye is planning to acquire a major ownership stake in a distribution entity,
giving the company direct access to theatres and streaming services around the world — both
for its own films and for other Georgia productions — reducing risk and generating revenue
Finally, Gramarye uses blockchain technology to provide meaningful incentives to fan evangelists
who spark the viral spread of brand awareness, as well as stream content directly to consumers
hungry for generational stories that unite us all.
“Studios and publishers are always counting on word of mouth to help build awareness for new
films, games, and books,” Adcox said. “Now we can reward fans for helping us build
communities around stories. We’re also able to listen to them so that we can adapt with
integrity. Fan passion guides our decision-making.”
Lumiere — Initial Coin Offering Exclusive Prerelease to GA Residents
Gramarye Media is the first major studio on the east coast to be funded by an Initial Coin
Offering (ICO), coupled with traditional investment funding. This ICO is a fully-compliant
security, offered with the assumption that the tokens will increase in value and earn dividends as
well as grant other privileges to investors.
Proceeds from the sale of Lumiere tokens — named for brothers Auguste and Louis Lumiere,
creators of the cinematograph, the original “moving pictures” technology — will be used to fund
the operations of Gramarye Media, as well as its partner organizations including Picture It
Productions, Creative Media Industries Institute at Georgia State, The Story Plant, RoadShow
Equity Partners, and others.
“We wanted to provide an opportunity for local residents to participate in Georgia’s booming
$9.5 billion entertainment industry,” said Adcox. “They see movies and television shows being
filmed on what seems to be every corner. Now, they’ll have an opportunity to reap some of the
rewards from this thriving business with the newest technology.”
Under the Invest Georgia Exemption (IGE), Gramarye Media will issue a pre-ICO round of token
sales to Georgia residents, which allows non-accredited Georgia investors to purchase up to
$10,000 in securities. There is no limit for accredited Georgia investors. Tokens will be offered
immediately to Georgia investors under a simple convertible note at a discount of 30 percent,
with the target cap of $5 million. The actual tokens will be delivered in July 2018.
For more information about Gramarye Media or the Initial Coin Offering, please visit